Selling on any POD site can only ever offer passive income, otherwise known as 'Pocket Money' or 'The Tip Jar'. With that in mind an artist should focus their time and energy on creating art. Passive income should make itself. Offering buyers a handful of select artworks for a limited time and in a limited format promotes sales much more than listing hundreds or thousands of mediocre and samey artworks. Quality over quantity always wins hands down. It's the strategy I have adopted with all of my passive POD income selling outlets.
Buyers are more likely to finalise a sale if they know the product they desire is only available for a limited time. It also pays to offer one style of artwork on any given POD platform. I've chosen to offer caricatures only in my FY! shop. It's a simple sales model which feeds the art collector's craving for exclusive artwork that is affordable.
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